Uses of the Research
Details from this research were also used in the structuring of the social marketing campaign. For more information about the specifics of the campaign see the "Education Committee" page and read the corresponding paragraphs under "Social Marketing Campaign".
Details of the Phone Survey
A telephone survey was conducted in fall 2007. This survey consisted of a random sample of Colorado women aged 18-44 and was conducted by a professional research firm. Women were asked about their contraceptive use, pregnancy history, and attitudes toward contraception. This sample represented the women of Colorado as a whole and allowed the Prevention First Colorado Coalition to draw conclusions about the major problems women face regarding this issue. The phone survey was administered in both English and Spanish.
The executive summary of the report is here: How She Does It.pdf
Details on the Focus Groups: Assessing Barriers
The third phase of the research process was a series of focus groups sessions. Within their groups women were asked to respond to a series of questions relating to the barriers they face in their personal contraceptive use.
The exective summary is here: Focus Group Assessment of Contraceptive Use.pdf
Details on the Interviews: In Her Own Words
The fourth phase of research was a series of individual interviews. The interviews were designed to examine in-depth the psychological and attitudinal barriers that kept women from using contraceptives when they do not want to get pregnant.
The executive summary is here: Interviews of Barriers to Contraceptive Use.pdf